About Me
I am a detail-oriented marketer and big picture digital strategist ready to help brands engage with customers. I bring a digital experience design perspective and uniquely positioned background with brands, insights, and customer engagement.
What I've Done
Over the past 10+ years, I have designed and executed integrated marketing programs that include websites, web applications, digital products, mobile, email marketing, social media, promotions and branding campaigns. I specialize in customer-facing website rebrand and relaunches, and have worked with several companies on major website overhauls.
What I Do
I enjoy leading the strategic direction of digital projects with a focus on user-centered design, and working with B2B and B2C brands identifying digital personas and the customer journey, designing unique features, and optimizing the overall customer experience.
“Allison is one of the top digital strategists I have ever worked with. She is a joy to work with, and her sense of humor makes the work environment a lot of fun. I would love the chance to work with her again."
Personal Pursuits
I am an avid animal rescuer. I help dogs in need by fostering and volunteering at adoption events with local animal rescue organizations. I cofounded We Care About Dallas Animal Services, a grassroots organization that successfully stopped proposed budget cuts and influenced the shelter management policies.
I also thrive on new fitness challenges. I train and compete in triathlons and running events.